Porsche May Introduce More Off-Road And 70's And 80's Retro 911 Specials Says CEO | Carscoops carscoops
,” said Blume. “We are considering bringing 1970s and 80s-inspired models, too.”
Special-edition models like the 911 Sport Classic were a hit with Porsche’s customers, thanks to the brand’s long history and its ravenous fan base. So, it decided to see if there was another area that the model range could expand into.“Very few global brands are able to bring these successful items from the past and connect them with modern technology. But Porsche can,” said Blume. “Then we thought, ‘Why not a third pillar, besides sporty GT and heritage models? Why not off-road, too?’ Now we will see how the market success of the Dakar pans out. And then maybe there will be more to come. The door is now open.
Although the enthusiasm with which Porsche moves the 911 into the off-road space will depend on the response from buyers, Blume said that the brand is changing its business focus to offer “customers what they expect in different regions of the world.” The executive claimed that the mindset of clients, especially younger ones, is changing.
In the nearer future, meanwhile, Blume noted that in 2023 Porsche is celebrating the 60th anniversary of the 911, the 75th anniversary of the brand, and Wolfgang Porsche’s 80th birthday. Customers, then, can expect special products to celebrate these anniversaries.
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