Porsche has announced that it is discontinuing Croatian e-bike brand Greyp, following profitability concerns.
Out of all the automakers who have expressed interest in the e-bike scene, Porsche is one of the most committed, setting up a division in-house dedicated solely to the development of e-bikes. Of course, like most other manufacturers, Porsche didn’t reinvent the wheel, but rather, sought the expertise of other established brands already operating in the e-bike space.under its wing. Other brands such as Rotwild are also deeply involved in Porsche eBike Performance.
Greyp’s technological innovations will live on, of course, as they will be integrated into the Porsche eBike Performance division. However, the bitter pill to swallow is that a number of employees had to be laid off as a result of the decision, although the company has not disclosed exactly how many employees it had to retrench.
Porsche cites that Greyp turned out to be “insufficiently profitable,” and subsequently, will no longer be included in the brand’s future plans. Porsche says that Greyp will gradually be closed down by the end of 2023. Nevertheless, the company assures current Greyp e-bike owners that support will still be available for their bikes.
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