Across North America, fans eager to return to concert venues after two years of delays and cancellations are finding that the costs of live music events are causing them to rethink their purchases
When pandemic restrictions began to recede earlier this year, Shay Forrester was excited to resume one of her favourite pastimes: seeing live music with family and friends. But then she realized how much she would need to pay.two planned concerts at Toronto’s Scotiabank Arena in August were priced at $980 each.
On some ticket websites, floor-level tickets for Kendrick Lamar’s August 13th show at Scotiabank Arena were listed for more than $500 each as of Sunday, with standard tickets in the 300s – the There is evidence to suggest that the price increases are being driven at least partly by increased demand. On average in the first half of 2022, each of those tours attracted 5 per cent more audience members than in 2019, according to Pollstar, and took in 25 per cent more revenue. Overall, the industry has grossed $1.69-billion in the first two quarters of the year, despite the total number of shows being down by 12 per cent compared to the same period two years ago.
And concertgoers are spending more after they arrive at shows. Live Nation’s revenue per fan from in-venue sales of merchandise was up 30 per cent compared with 2019.
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