Same-store sales at Popeyes surged 34.4%, helped by the relaunch of a hugely popular fried chicken sandwich in November
) beat estimates for quarterly results on Monday, as the popularity of fried chicken sandwiches at Popeyes more than made up for an underwhelming performance at Burger King and Tim Hortons.
The chicken sandwich was relaunched in November following a successful introduction in August that had led to shortages at many of Popeyes restaurants across the country, while triggering a social media frenzy among diners. Popeyes and rival Chick-fil-A’s success also prompted McDonald’s Corp to test its own chicken sandwich at some of its chains.
“Our approach to product innovation and promotions over the last couple of years has led us to disappointing results,” Cil said, adding that changes to its loyalty program also weighed.
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