Popeyes is leaning on the popularity of its chicken sandwich to draw in customers.
on eating out to manage their budgets.
When the chain first launched the menu item four years ago, it sold out in less than a month, helped in part by a feud on social media with Chick-fil-A. The chicken sandwich returned permanently several months later, driving double-digit same-store sales growth for Popeyes for multiple quarters. Even when pandemic lockdowns pummeled restaurant sales, Popeyes was the rare chain to reportOther chains entered the arena, trying to show up Popeyes with their own chicken sandwiches.
Popeyes has also been pushing beyond its chicken sandwich to increase sales. It added Ghost Pepper Wings to its menu permanently after the spicy limited-time item sold out in just two weeks in January. Shares of parent company Restaurant Brands have risen 16% this year, fueled by early signs that a turnaround of its U.S. Burger King business is taking hold. The company has a market value of $23.4 billion.
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