Instead of car radio, people calling on digital assistants like Amazon's Alexa and Apple's Siri to fire up some music while they cook.
's Siri to fire up some music while they cook. That's not only affecting the types of audio services people are listening to, but also the type of music they're listening to.
Working from home means more time for entertainment: in the last two weeks of March, 60% of people are engaging with more entertainment according to MRC Data and Nielsen Music. About a quarter of those surveyed added at least one new subscription service, and 38% of that group added a new music subscription service. But they're not using these services to listen to the same things.there's been a shift away from new pop songs as album releases have slowed — streams of the top 200 U.S.
The week of March 13, when stay-at-home orders began across the nation, Pop, rap, R&B and Latin music saw greater drop-offs than the average trend, according to Alpha Data. In contrast, classical, folk, and children's music all saw an increase in streams. Spotify reports that there's been an increase in cooking and housework-themed playlists as people shift away from party lists designed for get-togethers.
The rise of listening at home is also tied to a surge in smart speaker usage, which is up 34% in April, according to eMarketer. And 18-to-29 year olds are using smart speakers more than any age group – 42% say they're using these devices more. That benefits the services most connected to speakers — Spotify, Amazon Music, and Apple Music.
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