Network tries to bring Olympic stories to life with popular personalities and entertainers
NBC is inserting some pop culture flavor into the world’s biggest sports spectacle: From Megan Thee Stallion dancing with dressage horses at the Palace of Versailles to Peyton Manning riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for the Paris Olympics.
“We speak to a broader audience,” said Snoop Dogg, who has been brought on as a primetime NBC correspondent for Paris. The ultra-smooth rapper had become a fan favorite during the Tokyo Games, when he and Kevin Hart did in-studio commentary for Peacock. After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer’s coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.
Hart returns too, collaborating with Kenan Thompson on an eight-episode commentary series offering comical recaps of the best and most unexpected Olympic moments. “We wanted to be a part of the cultural zeitgeist,” said Molly Solomon, executive producer and president of NBC Olympics Production. “We wanted to make sure that it feels like more than just a sporting event. It’s really an entertainment and pop culture event that is centered around athletes stories.”
Storms wants to bring Olympians’ stories to the forefront through popular voices. Expect stories from singer John Legend about gymnast Simone Biles, WWE star Cody Rhodes on wrestler David Taylor and “Chicago Fire” actor Eamonn Walker on Lyles, she said.
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