Wilson thinks AI has an important, not-at-all scary role to play in professional politics. The tech platforms just need to loosen up.
Eric Wilson, who served as digital director for Marco Rubio’s 2016 campaign, has been using AI tools one way or another for years. | Courtesy of Eric WilsonThe future of artificial intelligence in politics is already here. You just haven’t noticed it.
Currently a senior vice president for strategy at the public affairs firm Bullpen Strategy Group, Wilson says the handful ofthat have run in the opening stages of the 2024 race are just the tip of the iceberg. There’s already a lot of AI being deployed beneath the surface of politics, in less dramatic ways.
In an interview, Wilson vented his frustration with the limits imposed by AI platforms on campaign applications — and also argued that Microsoft’s late-July decision tofrom its in-house advertising platform bodes poorly for campaigns’ ability to access large tech firms’ offerings in general. The moral panic around AI, especially in politics, is way overblown. The way it’s going to be integrated into this cycle is very mundane, which is like helping write press releases and social media copy, and just speeding up the process as we’re seeing it in any other industry.
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