Polestar CEO Thomas Ingenlath has admitted he would take an EVs visual character over its efficiency
“If you ask me personally, at Polestar, I would definitely, for some kind of quality in the character of the car, give away a certain percentage of efficiency.
“But, of course, it has to be a reasonable amount. I think our customers would appreciate that as well.”, a two-seat roadster positioned as the brand’s halo car – a model that Ingenlath previously said it would be “irresponsible” not to produce following the reception to it in O2 concept car form.. The electric crossover instead features a flat rear deck and a roof-mounted rear-view camera, intended to enhance both crash safety and visibility – a “brilliant new idea”, according to Ingenlath.
He said: “Why can't we not just simply look at that innovation and feel like ‘oh, wow, what’s that?’. No, this is immediately [controversial]. "It's not at all a ‘designer thing’ where we said ‘Ah, let's make the car look fancy, different’ and for that reason we did it. “It's a simple innovation and technology question. For how many years have we been fighting with the two different tendencies [visibility and safety] that we try to bring together?
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