Meet the company that turned YouTube's Ryan ToysReview into a business empire making $22 million per year
From a self-produced YouTube channel to a multimillion-dollar franchise
Pocket.Watch works closely with Nickelodeon, Walmart, Target, and Amazon, looking at data and trends to see what's working and where to move next, Tucker said. The company relies on its partnerships. Tucker said Pocket.Watch tracks data on Generation Alpha to stay ahead of the curve and listens closely to what kids are consuming.The biggest challenge is saying no to things that aren't "brand right," Tucker said, and keeping up with the pace.
If a creator is solely dependent on YouTube and something happens — from restrictions to new platform regulations — that can hurt business. YouTube creators should be moving into new platforms and building businesses outside of YouTube to protect themselves, she said.Check out these Business Insider Prime posts for more on Ryan ToysReview:
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