Mike Bloomberg's campaign exists in a media ecosystem where anything not explicitly negative is a positive, one in which confusing people and getting attention is just as useful as inspiring people. bafeldman writes
Ignore this man. Photo: Mark Wilson/Getty Images Mike Bloomberg is running for president. It took him awhile to admit it but he finally said it: He wants to be the big cheese. President Mike. The Bloomberg-in-Chief. Could he make it all the way to 1600 Pennsylvania Avenue? Only the voters can say. For now, Bloomberg is content to do weird posts online.
It’s not the only weird Bloomberg tweet. This week, his team posted video of Trump’s impeachment-acquittal speech overdubbed with the word lie and a dancing gingerbread man from Shrek superimposed on the frame. There is some truth to this theory. This morning, the Daily Beast reported that Bloomberg is paying micro influencers $150 each to make posts about why they like Mike. For a normal presidential campaign that relies on donors and has to be prudent with how they spend every dollar, this seems stupid. For Bloomberg, it’s chump change. He’s not even spending down his fortune on this campaign, so he can afford to throw crap at the wall and see what sticks.
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