President Joe Biden is betting that repeating himself is smart politics as he seeks reelection
If you’ve heard one of the president’s recent speeches, you’ve basically heard them all — and you're sure to keep hearing the same refrains in the year-plus leading up to Election Day 2024. People in Arizona, New Mexico and Utah will get to sample the playlist starting Tuesday, when Biden makes a three-day swing through the Southwest.
LaBolt noted that most voters are busy taking their kids to soccer, making breakfast or commuting to their jobs. ”They’re not consuming news like they’re sitting in the White House briefing room — you have to repeat a message over time so that people remember it,” he said, noting that this has become increasingly the case in a fractured media environment.
Close readers of the president's speeches will note that sometimes “middle out” and “bottom up” switch places. The first lady led with with “bottom up,” while her husband has lately been more of a “middle out” guy.Donald Trump, the former president and current Republican frontrunner for 2024, promised over and over to “build the wall” at the Mexican border. He dubbed his 2016 opponent “Crooked Hillary" and pledged to “drain the swamp” like a mantra.
What Biden is trying to do is a bit more challenging: He's using repetition to try to change voters' decidedly negative views of the economy because cold hard data has not been enough. The low 3.6% unemployment rate and a decline in inflation over the past year to 3% annually has done little to boost his ratings.
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