Interview pods, plastic shields separating media from stars, face masks, the elimination of entourages, drive-ins and virtual fan experiences — these are just a few proposals from event insiders for getting Hollywood red carpets back on track
to consider. Red carpet events represent a meeting space of sorts where professionals from all corners of Hollywood converge, along with journalists and photographers, to promote, celebrate and cover content. Everyone interviewed says health and safety should remain a priority, even if many are itching to get back to business.
Dr. Agus, founding director and CEO of the Lawrence J. Ellison Institute for Transformative Medicine at USC, says it could be 12-18 months before a vaccine and because of that, changes are necessary to fight a virus that has proven to be devastating for some while others don't even know they have it. “This is an insidious enemy,” he notes. “Asymptomatic people can spread it, so even though you feel good and nothing is wrong, you may be a spreader.
The rep adds that while everyone is itching to get back to normal, the move to virtual events has proven that there’s always another option. “Virtual junkets and events, by the way, are so much cheaper,” she said. “You might see independents continue to use them to save money but, look, everyone is itching to spend money when the time is right — just not right now.
Darin Pfeiffer, founder of events and publicity firm Pfeiffer Consulting, has been involved in many virtual events since the pandemic crushed in-person gatherings. The first for Amazon Studio’s release of, a film by Bridget Savage Cole and Danielle Krudy. When the March 18 New York premiere had to be scrapped, Amazon shuffled to rework plans to “eventize” an in-home premiere by first putting a focus on helping small businesses and restaurants that had seen business decimated by the pandemic.
It's continuing, too, through the summer. Pfeiffer confirms that his agency has already booked out projects for May and June for a variety of companies including Orion Pictures, HBO, HBO Max, Apple TV+, AMC, Hulu and TNT. All eyes are also on WarnerMedia Entertainment as it has activated many of its divisions to help support the launch of HBO Max on May 27. Specific details on those groundbreaking virtual gatherings is forthcoming.
He's not expecting a return to large-scale events until there is a vaccine or therapeutic available but they'll be ready when it is. "I am optimistic that we may be surprised with a great therapeutic solution in Q4 2020 but I have to be honest that unfortunately I don’t see a scenario in which mass gatherings like Coachella will happen in 2020.
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