'[We] will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,' the brand said in a statement on Monday.
on Sunday, Jan. 26, the company halted all of its campaign activities surrounding the death of the fictional character, PEOPLE confirms.
As of Monday, Planters wasn’t sure how it would proceed with its marketing strategy leading up to and during the Super Bowl, a representative for the company tells PEOPLE. The teaser had been set to air as a Super Bowl pregame spot, while part two of the campaign, a 30-second spot surrounding the spokesnut’s “funeral,” was set to run during the third quarter.The representative for the company also apologized for a press mailer containing “prayer candles” for Mr.
“We deeply regret any offense or upset caused by this coincidental timing,” they said in a statement. “We wanted you to know that we are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy.”
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