Eat JUST, Inc. is launching its plant\u002Dbased egg in Canada this fall
The inspiration for the fold, says Josh Tetrick, JUST co-founder and CEO, was to set the plant-based egg apart from typical frozen breakfast sandwiches. “Growing up in the South, my mom used to fold eggs for me and I always loved the texture,” he says.Article content continued
In terms of nutrition, JUST’s plant-based egg, which gets its yolk-like colour from turmeric, is comparable in protein to a standard egg: A chicken egg generally contains six or seven grams of protein; the JUST Plant Egg has seven. It’s cholesterol-free and has 100 calories to a chicken egg’s 80, and seven grams of fat to a conventional egg’s five grams .Article content continued
Since it launched in the U.S. roughly 90 days ago, JUST’s folded plant-based egg has usurped waffles as the bestselling frozen breakfast food at a top-five retailer.Non-GMO Project verified and containing all-natural flavours, the Plant Egg’s ingredients — the most vital of which is mung bean protein — “have a 93 per cent smaller carbon footprint and use 86 per cent less land than conventional animal sources.
, “Canada may have more than 600k vegans now.” In a separate survey, the lab found that if choosing between products of equal price, “47.1 per cent of Canadians would consider alternative sources of protein.”Article content continued
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