Pierre Lassonde remains passionate about the role business can play in supporting creative talent
David Harquail, chair of the Franco Nevada Corporation , and Pierre Lassonde, O.C., G.O.Q. recipient of the Edmund C. Bovey Award, which recognized Mr. Lassonde for a lifetime commitment to philanthropy for the arts, at the Business/Arts Awards evening in Toronto at the ROM on Oct. 16.As a child growing up in Saint-Hyacinthe, Que., in the 1950s, Pierre Lassonde learned the basics of business from his entrepreneurial father, and developed a passion for philanthropy and art from his mother.
Mr. Lassonde, 76, took his mother’s example to heart and throughout his long career in mining he donated tens of millions of dollars to various universities. He also chaired the Canada Council and helped transform the Musée national des beaux-arts du Québec through a $110-million fundraising campaign.
“One thing that I have recognized from Day 1 is that philanthropy is an awful lot about giving an example,” he said. “Because philanthropy is not inborn, it’s taught.” It was Ms. Lassonde who focused the couple’s giving on the arts, education and the community, and Mr. Schulich who set an example of generosity by donating around $400-million in total to many causes including hundreds of scholarships at universities in Canada and Israel.
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