Pitching in: Saint Javelin meme used to make monetary difference in Ukraine

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Pitching in: Saint Javelin meme used to make monetary difference in Ukraine
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Toronto businessman’s T-shirt initiative raises funds to help invaded country

Toronto businessman Chris Borys never dreamed that a simple design of the Virgin Mary holding a Javelin anti-tank weapon would become so popular that the President of Ukraine would sport a T-shirt bearing the image.

He’s sold more than $2-million worth of Saint Javelin stickers, T-shirts, hats, flags, hoodies and mugs and distributed around $700,000 to charities that support programs in Ukraine. He’s planning to use more of the sale proceeds to buy trucks for the Ukrainian military. Toronto businessman Chris Borys is planning to use the sale proceeds to buy trucks for the Ukrainian military.He hit the $5,000 mark after two days and by the time Russia invaded Ukraine on Feb. 24, Mr. Borys was selling around $40,000 worth a day. “When the attack started it went really, really, really, viral,” he said. Last month, Ukrainian President Volodymyr Zelensky proudly displayed a Saint Javelin T-shirt he’d been given.

The Saint Javelin project is now his main activity and he plans to turn it into a social enterprise dedicated to rebuilding the country. He’s hired 10 staff so far, almost all Ukrainians, and he’s planning to source all materials in Ukraine.

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