Check out the pitch document martech startup Primer used to raise $12 million from Elon Musk's top advisor, Salesforce Ventures, and others
Marketing tech startup Primer wants to help business-to-business marketers make sense of fragmented data sources.Primer raised the money using a Notion document.
Keith Putnam-Delaney, cofounder and CEO of Primer, said the idea for the company came out of his own frustrations working in marketing and navigating fragmented tech. The former Dropbox employee began talking with friends in the industry, and he discovered that many teams had been investing heavily in homegrown engineering to consolidate the data that was scattered across their various martech products.
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