I shopped at Home Depot and Lowe's, the top home improvement stores in the US, and Lowe's was the clear winner
Lowe's' logo is blue and so are most of the signs in the store.If I was working on a home improvement project, I'd like to feel comfortable taking my time.Lowe's' blue branding gave me a sense of calmness as I roamed the store. But it wasn't just the color that kept me calm.Lowe's was also significantly neater than Home Depot.The display area was clear of any extra stuff that's not meant to be displayed ......
I struggled to fully examine the refrigerator and stove because there were boxes of huge appliances so close to them.... or the backs of refrigerators that were visible in Home Depot's display area.The display area at Lowe's was like a shiny walkway with shelves of products neatly surrounding it ...... while Home Depot's display area was more like an actual maze, with random opened boxes creating dead-ends.Overall, Home Depot was a bit of a struggle to get around.
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