The Wilmette Wayfair store is the online retailer's first-ever brick-and-mortar store.
will come to life next weekend as the company's opens its first-ever brick-and-mortar store inside Eden's Plaza in suburban Wilmette.
"We wanted customers to see that we have things for the entire home," Barclay Resler, Wayfair's head of visual merchandising said during a media tour Wednesday."And not only that, we have the entire style spectrum, so everything from the most modern, through the spectrum to the most traditional, and also really every price point."
The store also offers custom cabinetry for kitchens, complimentary design services, a gallery wall creator and a"Dream Center" that allow customers to get matched with certain mattresses and pillows using a five-question process. During Wednesday's event, officials said the Chicago market -- Wilmette, in particular -- offered a"great" opportunity for Wayfair's first physical store.
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