LAS VEGAS — The 2024 WNBA All-Star Game will stay out West when Phoenix hosts the annual event next summer, commissioner Cathy Engelbert announced Saturday.
It also gives more of a heads up to sponsors and businesses, which have been investing more in women's sports.
The 2022 All-Star Game in Chicago featured the first WNBA Live event, a multi-day fan festival with player meet-and-greets, interactive booths, live panels, fan skills challenges and viewing parties. The festival expanded from its 15,000-square-foot area outside of Wintrust Arena in Chicago to the 75,000-square-foot experience at Mandalay Bay in Vegas that was similar to the event held at the women’s Final Four every year.
Sponsors in Vegas included American Express, Mielle, STARRY and Kia. Fans could get their nails done at the nail bar, hit up the Playa Society pop-up for merch, take photos with the Nike flower wall and hang out at the Sports Bra pop-up, an all-woman sports bar based in Portland, Oregon. There was also a center court again for activations and kids had plenty of games to compete.
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