Pharrell Williams stages Louis Vuitton debut on Pont Neuf

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Pharrell Williams stages Louis Vuitton debut on Pont Neuf
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For his debut collection at Louis Vuitton, Pharrell Williams drew his global audience to the Pont Neuf bridge in Paris, kicking off his tenure as creative director of menswear with a celebrity-packed outdoor show.

label in popular culture, models strode across the gold-painted runway to live music. They paraded pearl-embellished tracksuits, furry outerwear and sparkling jackets with the label's signature checkmark pattern, in all colours and sizes, including shades of camouflage.

Best known as the singer and writer of pop hits "Happy" and "Blurred Lines", the 50-year-old Williams ended months of speculation by filling the shoes of his friend Virgil Abloh, who held the job from March 2018 until his death in November 2021. Abloh had been the industry's highest-profile Black designer, credited with forging a place for street style and loose skateboard looks in high-end fashion.

Williams was first introduced to the Arnault clan in a collaboration to design sunglasses with Louis Vuitton designer Marc Jacobs in 2004., all of whom hold important positions in LVMH, were seated in the front row, as well as Beyonce, Jay-Z and Kim Kardashian. "The significance in terms of symbolism is great," said HSBC analyst Erwan Rambourg, noting that while many labels talk about diversity and inclusion, Williams' appointment was "taking a stance."

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