PGA Tour holding last Honda Classic as a new sponsor awaits -
It’s expected that there will be a tournament at PGA National in 2024 and beyond, but this weekend will mark the last time someone wins the Honda. The automaker’s 42-year sponsorship - the longest-running continuous deal on the PGA Tour - ends with this event, and potential successors will be in Palm Beach Gardens to decide if they want to buy the naming rights.
Those events all have $20 million purses, except for $25 million at The Players. Honda’s purse is $8.4 million. “You’ve got 30 to 40 PGA Tour pros that live within a couple miles of this place, and I think you’ve only got a handful of them playing this week, and that’s disappointing,” Horschel said. “It really is.”
“It’s a combination of sponsors and potential sponsors that we’ve talked to over a period of time, trying to find a good fit for them,” said Andy Pazder, chief competitions and tournaments officer for the PGA Tour. “And then in other instances, it’s companies that know that this sponsorship opportunity exists and they come to us and they say, ‘We’d like to learn more.’ We have several active conversations going on. We’re hosting, I’ll just say, a few of those prospects this week.
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