Peugeot Puts The Stunning 408 In A Moving Sphere Display Near Paris | Carscoops carscoops
408 is one of the most eye-catching new vehicles recently launched so to show it to the world, the French car manufacturer has done something a little different.finished in a shade of teal is currently on display at the Louvre-Lens museum, located approximately 200 km north of Paris. However, the 408 isn’t simply on display for museum-goers to touch and walk around, nor has it been showcased behind a red velvet rope like you may expect.
“We really liked the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival,” Peugeot chief executive Linda Jackson said. “The new Peugeot 408’s original style has been praised by many people who have already discovered it. It has been presented in a very original way, in the magnificent and modern setting of the Louvre Lens.
“Peugeot moves and innovates in all areas,” Peugeot marketing and communication director Phil York said in a statement. “The transparent Sphere, designed for the new Peugeot 408, shows the allure of our new model from all sides. This creation is perfectly in line with Peugeot’s global expression of its new brand identity.”408 slots between the 308 hatch and 508 sedan in terms of size and will rival the likes of the Renault Arkana and Citroen C5 X.
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