Of the 110,000 in attendance during the 2023 Peterborough Musicfest season, the assessment says 63 per cent were considered local (within a 40-kilometre range).
The assessment by Peterborough and the Kawarthas Economic Development evaluated several factors for the annual outdoor summer music festival such as visitor numbers, accommodations, restaurants, and transportation.“Arts and culture experiences like Peterborough Musicfest are an enticing draw for visitors and locals alike,” said Joe Rees, director of tourism with PKED.
Of the 110,000 in attendance in 2023, the assessment says 63 per cent were considered local . Sixty-four per cent of attendees said the festival was the sole reason for their visit to Peterborough. Sixty-nine per cent of out-of-town attendees made day trips to the city for festival performances. Peterborough Musicfest general manager Tracey Randall says the festival remains grateful for the ongoing community support. The festival is a not-for-profit organization that relies on sponsorships, government funding and donations to continue offering free admission concerts.
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