Pete Davidson gave WWD an inside look at the mooseknuckles fall ad campaign, in which he appeared alongside emrata and Adwoa Aboah.
“It was really funny watching everyone scramble to get the ice sculpture shots because everything was melting,” said Davidson.
Davidson said they’ll be putting billboards up in his hometown, Staten Island. “We only have like two billboards in Staten Island, and they’re using them for the campaign,” said Davidson. They go up Oct. 15, “so I get to annoy the whole island.” The global campaign will also appear online and in digital channels, along with a few indie print titles.
Last week he attended the Met Ball wearing a Thom Browne dress. “I really enjoyed wearing a dress. I thought it was really fun. There’s a breeze that goes up there, and it’s really easy to pee. There’s a lot of freedom,” he said. He said he would wear a dress again. “I will for sure be wearing dresses in my future.”
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