Rome-based international sales outfit True Colours is launching a new platform which will enable festivals and event organizers around the world to program its films during the COVID-19 lockdown. T…
True Colours Virtual Cinema is not a VOD channel, “but an additional service we provide to our local partners, whose collaboration all over the world is crucial for us, to keep showing in their territories the great stories we handle on behalf of our producers,” says True Colours’ Managing Director Gaetano Maiorino.
Virtual Cinema is partnered with Italian film site MYmovies and will be up and running from May 1.. Over the weekend, Italian Prime Minister Giuseppe Conte laid out plans for easing the lockdown, however no specific mention of cinemas was made. Other European countries are beginning to outline safety requirements for reopening movie theaters, but timelines for the most part are still not clear. In the U.S., cinemas in Georgia are due begin operating again today.
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