Turns out, people are more likely to recycle aluminum cans than plastic or glass beverage containers.
Pepsi is betting that it can quench your thirst just as effectively via cans rather than bottles. But will the beverage giant’s gambit pay off for the environment?
Sales of bottled water now exceed those of soda in the U.S. As of 2016, Americans consumed 39.3 gallons of bottled water per capita each year versus just 38.5 gallons of soda. Over half of aluminum soda and beer cans are recycled in the U.S., according to data from the U.S. Environmental Protection Agency, compared with only 31.2% of plastic beverage containers made of polyethylene terephthalate and 39.5% of glass containers.
The bottled water industry says it’s the other way around. Bottled water containers are recycled at a rate of more than 35% and, of all the drink packaging that is mismanaged, bottled water containers make up around 3%, according to the International Bottled Water Association.
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