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Pepsi®, a global beverage leader, has officially unveiled its new logo and visual identity in Nigeria. This marks a significant step forward for the brand, signifying its commitment to innovation, creativity, and continued cultural relevance. To celebrate the launch, Pepsi® orchestrated a captivating digital spectacle, transforming two of Nigeria’s most recognizable landmarks – the National Theatre in Lagos and the Abuja City Gate.
The GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, added “ The new logo aims at dialing up brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos and the Abuja City Gate. As our customers and consumers interact with the new look at different touchpoints nationwide, we assure them of the same quality and refreshing experience.
● The signature Pepsi® pulse e brings the rhythm and energy of music, an essential and continuing part of the Pepsi® legacy.
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