The Pepsi logo will get a refresh for the first time in 14 years, the soda brand’s parent PepsiCo announced Tuesday. PepsiCo said the brand’s logo will change so that the name Pepsi…
The Pepsi logo will get a refresh for the first time in 14 years, the soda brand’s parent PepsiCo announced Tuesday.
PepsiCo said the brand’s logo will change so that the name Pepsi will appear inside the globe with a “modern, custom” font. The stripes inside the circle have been altered and rotated, with the colors getting an update as well, according to the company’s press release. Black and “electric blue” will be part of the color palette of Pepsi’s refreshed logo and new visual identity. The black “further show[s] the brand’s commitment to Pepsi Zero Sugar in the future,” PepsiCo said.“We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love,” Kaplan said in the news release.
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