This is Pepsi's first logo update in 14 years.
Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it's a big deal.announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and more — the first update to the logo in 14 years.
“The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining," said Pepsi in a press release.“The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future,” the brand added.
The new identity will be reflected online and across its suite of products ranging from its well-known canned beverages to merchandise. The brand even plans to upgrade its trucking fleet with these new visuals.Pepsi has gone through six logo changes over the last 125 years. The first logo was created by Caleb D. Bradham, a pharmacist and the inventor of the formula for the first Pepsi-Cola in New Bern, North Carolina in 1898.
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