A study found that in 2021, people of color made up the majority of domestic ticket sales on opening weekends for six of the top 10 films. Also, minority households were overrepresented among streaming audiences for each of the top 10 films last year.
People of color were responsible for the majority of opening-weekend domestic ticket sales for big Hollywood hits such asThe movie industry struggled again in the second pandemic year with changes in both viewing habits and release-cycles. But according to a, people of color were integral to keeping the business afloat — both on screen and in the audience.
"Last year, every time a big movie exceeded expectations or broke a box office record, the majority of opening weekend audiences were people of color," said co-author Ana-Christina Ramón in a press release accompanying the study."For people of color, and especially Latino families, theaters provided an excursion when almost everything else was shut down."
Within the industry, the two groups made gains as both directors and film writers, while mostly holding steady when it came to lead-acting roles. But for women, nearly 69% of films with female leads in 2021 had a budget smaller than $20 million, compared to 46.8% of the films with male leads.
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