Coffee drinkers felt a caffeine buzz simply from smelling or seeing the drink, according to new study from the University of Toronto and Monash University in Australia.
People swear they can’t function or wake up without drinking their morning cup of joe, but it’s possible they’re getting that caffeine buzz without drinking the coffee itself.
“Smelling coffee gives rise to the beverage's psychoactive, arousing effects,” marketing prof. Eugene Chan, at Monash’s business school, said in a press release. “Enough for us to obtain the same arousal sensations without consumption.” “Walking past your favourite café, smelling the odours of coffee grounds, or even witnessing coffee-related cues in the form of advertising can trigger the chemical receptors in our body,” he said.Researchers exposed 871 participants to coffee and tea-related cues by having them come up with advertising slogans for the drinks or by creating mock news stories about the drink’s benefits.
The team also found the cognitive-altering effects of coffee were more prevalent in western cultures, where researchers believed coffee is “more popular and has connotations related to energy, focus and ambition.”
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Fried food for fried people,’ cannabis-themed restaurant to open in Missouri“Just like people associate sleek technology with Apple, I want people to associate us with cannabis”
Read more »
Cook this: Easy maple-mustard ham for Easter dinner from Uncomplicated‘Ham is my ultimate entertaining dinner, whether it’s five people or 40 people,’ says Claire Tansey
Read more »
Legalization led to people trying cannabis for the first time everSix months after the legalization of cannabis, early data and interviews with store operators suggest a considerable number of Canadians are lighting up for the first time.
Read more »
Legalization sparks curiosity in people who haven’t used pot in years or everNearly 14 per cent of cannabis users surveyed by Statistics Canada from mid-November to mid-December had just begun using weed within the previous three months
Read more »
Limo company operator pleads not guilty in New York crash that left 20 people deadThe operator of a limousine company pleaded not guilty Wednesday to 20 counts each of criminally negligent homicide and second-degree manslaughter in a crash that killed 20 people in rural upstate New York.
Read more »
Liberals Say Indigenous People Still Support Them Despite Caucus Ousters'Whether I'm on the East Coast or the West Coast or in Manitoba, over the last little while, I have to say that people will quietly take me aside and say, 'We need your government re-elected,'' Crown-Indigenous Relations Minister Carolyn Bennett said
Read more »
Sudanese activists say 16 people killed in two days of protestsThe military announced a nightly curfew had been lifted and declared the immediate release of all those detained and tried during the current wave of unrest
Read more »
Retired city employee faces murder charges in slayings of 4 people in B.C.A former city employee described as a hard-working, civic-minded gentleman has been charged with four counts of murder after a series of daytime shootings that terrorized people in Penticton, B.C.
Read more »
Legalization of cannabis sparks curiosity in people who haven’t used it in years – or everSix months after legalization, early data and interviews with store operators suggest a considerable number of Canadians are lighting up for the first time.
Read more »