The pandemic was difficult for casual dining brands like Applebee's, which saw sales plummet when it closed its dining rooms last year. But now, Applebee's is doing better than it has in years in part because of a song by Walker Hayes.
One reason? Attention from the song "Fancy Like" by Walker Hayes.
Those lyrics, in case you were wondering: "We fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake." The song also nods to Wendy's and Natty Light. "When Taylor Swift drops our name in the song, our brand becomes very, very relevant," Lee said during a December analyst call. "It's a 40-plus year old brand that's all of a sudden relevant with her audience ... thank you to Taylor Swift for dropping Olive Garden in her song."Sales at U.S. Applebee's locations open at least a year grew 102% in the three months ending on June 30, compared to the same period last year, when sales had dropped dramatically.
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