ESPN will launch a rebranded sports betting sportsbook after it agreed to a $1.5 billion deal with PENN Entertainment.
Sports outlet ESPN announced plans Tuesday to launch a sportsbook called ESPN Bet in a $1.
5 billion agreement with PENN Entertainment, as ESPN strengthens its position in the blossoming sports betting arena in a blockbuster deal that has PENN selling Barstool Sports back to its founder, Dave Portnoy.Getty Images for ESPNThe sportsbook, which will launch as a rebranded version of PENN Entertainment’s existing Barstool Sportsbook, will be available on ESPN’s mobile app and website, the outletThe agreement with Penn costs the outlet $1.
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Penn Entertainment Sells Barstool Sports Back To Founder Dave Portnoy In Deal Rebranding Sportsbook As ESPN BETESPN will launch a rebranded sports betting sportsbook after it agreed to a $1.5 billion deal with PENN Entertainment.
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Penn dumps Barstool for ESPN-branded sports-gambling serviceOnline sports-betting company Penn Entertainment Inc. sealed a $1.5 billion deal with Walt Disney Co.'s ESPN to launch ESPN Bet, a branded sportsbook for fans in the U.S., and pivoted away from Barstool Sports on Tuesday, selling the platform back to founder Dave Portnoy.
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