Peloton Will Put Bikes in Every Hilton-Owned Hotel in the U.S.
The partnership builds on an existing hotel footprint for Peloton, which says hotel guests have completed 1.6 million Peloton rides so far in 2022.
"My first experience with Peloton was during a hotel stay while on vacation, and I was immediately hooked," said Betsy Webb, the global vice president of Peloton's commercial branch."We love brands that prioritize their customers' wellness and could not be more excited to bring Peloton to Hilton guests nationwide wherever they are on their fitness journey."
Peloton, which began as an exclusive, direct-to-consumer brand, has shifted gears to a broader mass-market approach. Last week, the company announced that its bikes, treadmills and other hardware would be sold in