He's not an instructor, or a fitness model. But BradNeedsAbs keeps showing up in your Peloton workout videos.
Drop in on one of Peloton’s cult spinning classes on any given day and you’re bound to see sweat-glistening instructors with abs that could cut glass. Oh, and a middle-aged man named Brad.
The 42-year-old Brad Holcman, who works at a New York television network by day and spins under the username #BradNeedsAbs, has quickly become one of the most recognizable figures in the world of stationary-bike maker Peloton. And it isn’t because he’s employed by Peloton or because he’s a fitness model .
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