PEI chef warns about scam video ‘deepfake’ advertisement circulating on Facebook

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PEI chef warns about scam video ‘deepfake’ advertisement circulating on Facebook
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Michael Smith says there is a ‘deepfake’ video ad of him on Facebook asking people for their credit card info in exchange for a free Le Creuset set worth $500

A Prince Edward Island chef and TV host is warning people about a fake video advertisement that features him offering hundreds of dollars worth of cookware for free – in return for credit card details.

The term deepfake refers to the use of artificial intelligence to create video, images or audio that can realistically replicate someone’s voice, appearance or movement. The chef says it’s unacceptable that Facebook appears to be getting paid to run an advertisement potentially scamming Canadians.

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