Peacock's prices are going up.
Starting at midnight ET Monday evening, NBCU will notify existing Peacock customers that their rates will be increasing as of next month. Effective Aug. 17, for existing users on their next billing cycle and immediately for new customers, the price of Peacock Premium will increase by $1, to $5.99 per month, and Peacock Premium Plus will rise $2, to $11.99 per month.
In the three years since Peacock’s launch, the platform has added more than 80,000 hours of content, and will reach nearly 100,000 hours total over the coming year, according to NBCU. That includes exclusive pay-1 window movies from Universal Filmed Entertainment Group; NBC and Bravo episodes next-day; streaming channels from Hallmark and Reelz; and daily mornings news from CNBC and MSNBC., up more than 60% year over year, per Comcast.
According to the media company, by increasing the price of Peacock, it will be able to invest in content and the user experience while remaining competitive in the marketplace. Other streamers have recently hiked prices, too, including
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