Live NBC programming is exclusive to the Premium Plus plan.
By integrating live TV into Peacock, NBCUniversal is trying to match and surpass Paramount Plus, which has included local programming since the days when that service was still known as CBS All Access. Paramount
, with 206 markets currently listed on its website. It’s a bit surprising that NBCUniversal has been so slow to counter that offering, but getting every single NBC affiliate on board was probably no small challenge.As of October, Peacock tallied 30 million active accounts and over 15 million paying subscribers. “It’s 70 percent more than we started the year with,” NBCUniversal CEO Jeff Shell said of the paid plan momentum. But the majority of Peacock’s subscribers are almost certainly on the $4.
Now the question becomes how long it’ll be until Peacock increases its own prices. It feels like an inevitability for every streaming service as they continue to compete for your eyeballs and monthly subscription budget.
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