Two of the top executives in charge of Peacock, the streaming service launching Wednesday for Comcast subscribers, said it remains on track to hit financial and usage targets despite the massive di…
Digital Enterprises and Dana Strong, president of consumer services for Comcast Cable, said there has been “no material change” to initial financial guidance. At an investor day in January, NBCU and Comcast execs forecast 30 to 35 million active users of Peacock by 2024, with the service breaking even by that time.
“We always planned to launch Peacock in two phases,” Strauss said. Accelerating the national rollout is “something we’re evaluating. We certainly see the value,” Strauss said, but with 100% of Peacock’s workforce working from home, “July 15 is still the target date.” The company “has never wavered with our desire to bring this product to market,” he added.
In a video demo sent prior to the audio-only press briefing, Strauss said the objective of Peacock was to “take you immediately into watching TV.” This full-screen rolling-stock video gives a “pulse” to streaming, Strauss said, and is “already a big differentiator” compared with other streaming services in the market.American Greed
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