Luxury wig brand Parfait is the first to use artificial intelligence to create custom wigs and hair pieces on demand.
The company, which launched in September, has developed technology that enables it “to deliver fully customized wigs and extensions within seven to nine business days from purchase to delivery,” Igbinedion said. Traditionally, wig and hair piece consumers go to a brick-and-mortar store, where they try on different styles.
Parfait’s founder, clockwise from the top left: Isoken Igbinegion, Marylese Reeves, Ifueko Igbinegion and Simone Kendle.annually, though they only represent 11.1 percent of the total U.S. beauty market. Further, racial disparity in the beauty industry means Black brands capture only 2.4 percent of revenue in the overall beauty market, according to findings by researchers at McKinsey & Co.’s Institute for Black Economic Mobility.
Eliminating bias is also at the forefront of Parfait’s mission, along with “building the next generation of AI technology for beauty and hair care. Whether you are at the salon, in stores or in the comfort of your home, our technology will allow users to not only understand what product options will work best for their specific features, but also accurately visualize how these products will look in real life, so that expectation always equals reality,” said Ifueko Igbinegion.
Isoken Igbinegion believes the company’s technology will have a particularly positive impact for professional stylists. “As we grow into a trusted source for quality, ethically sourced, tech-enabled hair products, we enable stylists to focus on developing their skills and building their own brands instead of dealing with sourcing challenges,” she said. “Additionally, our customizable product offerings will allow stylists to have more flexibility in their own provided services.
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