Parents are taking on debt to fund back-to-school spending, with clothing and accessories the top expense.
Forty-four percent of parents said they will be spending the most on clothing and accessories this year over every other category.surveyed more than 1,000 U.S. adults aged 18 and older and found that nearly 60 percent of parents with children under the age of 18 said that they will “spend more money on back-to-school shopping this year” versus previous years.
Research by 84.51°, a retail data science, insights, and media company, similarly found in its “Real Time Insights” that 52 percent of consumers plan to reuse items from last year. Moreover, 51 percent of parents noted that they are “cutting back” on spending on supplies.
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