Parents drop thousands on recruitment coaches to ensure daughters’ success in sorority rush

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Parents drop thousands on recruitment coaches to ensure daughters’ success in sorority rush
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The costs of rush coaching services can vary, with some costing $150 and others costing several thousand.

Monday on companies around the country that offer various forms of coaching for women going through sorority recruitment, with the costs for parents and their daughters varying based on the type of service.

In Georgia, the company It’s All Greek to Me provides intensive, step-by-step guidance to college women rushing for $3,500, according to the outlet. Greek Chic, one that’s based out of New York, offers an option for guidance on dressing for the events, navigating conversations, obtaining letters of recommendation and other aspects of sorority recruitment, according to its website.Going Greek might mean going broke: ‘Bama Rush’ contributor dishes on the high stakes world of sororities

The highly competitive rush process has prompted the appearance of more and more firms offering counsel to women going through it.

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