‘We have not seen any sales erosion whatsoever’: Eaton Centre general manager
An eight-storey scaffold was constructed at CF Toronto Eaton Centre two years ago for work that is currently being done to the skylight roof. Despite the disruption, the centre has remained open for business.Crowds of shoppers at CF Toronto Eaton Centre have doubtless marvelled at the giant scaffolding – multitiered like a wedding cake – that climbs to the centre’s iconic skylight roof.
Sometimes a retrofit is so invasive it’s more efficient and cost effective to complete the work in an unoccupied building. But for businesses that stay open, benefits include maintaining the flow of goods and services and retaining valued employees. In addition, many enterprises can even boost revenue, according to retail-design giant CBSF, whose clients include Canadian Tire, Loblaw and Pet Valu.
Retailers such as Aritzia, Aldo, Warby Parker, Banana Republic and others then transformed the hoarding into an opportunity for brand enhancement. “Right now, for example, Lululemon is marketing their Olympic gear on it: You get to see who our Canadian Olympians are. It has become a messaging board, which is terrific.”
At another Toronto building open amid transformative revitalization, keeping people safe is one concern, but keeping rarefied vases from vibrating off plinths during heavy drilling is another.involves a remake of the entire main floor and major changes to the museum’s controversial Crystal. The light-filled new design, by Hariri Pontarini Architects, will completely open up the space to accommodate large public events.
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