Raine Ventures and Irving Azoff also invested in the hip hop brand in the Series B round.
The deal also includes marketing support from Paramount for Rock The Bells, and gives the company some rights to incorporate Paramount IP into its consumer products.
Other investors in the round include Raine Ventures, Irving Azoff, Amex Ventures and Wildcat Capital Management.as a global platform,” said LL Cool J in a statement. “Hip-Hop is an art form that many people doubted from day one, but our culture continues to rise to higher heights! I’m honored that Rock The Bells is leading this resurgence of timeless Hip-Hop, while simultaneously bridging the generations.
LL Cool J founded Rock The Bells in 2018 as a direct-to consumer content and commerce brand focused on classic hip hop (the name is based on LL Cool J’s third single off his debut album
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