Parade's Neon Underwear Campaign Looks Like It's Straight Out of a '90s Pool Party

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Parade's Neon Underwear Campaign Looks Like It's Straight Out of a '90s Pool Party
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It reminds us of our childhood Summer pool parties 💘 yourparade

has come up with a vibrant new collection called Dreaming of Summer, and it's making us do just that. It's the brand's first foray into neon colors, and the result is pretty perfect. The dreamy collection is made up of five neon colors in Parade's recycled platform, Re:Play. The shades include Dayglow , Floatie , Slime , and Spritz . The styles include the Boyshort, Cheeky, Thong, Brief, and the High Rise Thong. Each style is $9, or you can buy the pack for $54.

In a press release, cofounder and CEO Cami Téllez stated,"From the beginning, Parade has been a grassroots movement of radical self-expression in a category that has done wrong to so many. While we don't have all the answers in this uncertain time, the Dreaming of Summer collection illustrates our relentless optimism and our hope for the future ahead.

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