Since 2000, the Pantone Color Institute has annually announced a 'Color of the Year.' As a new shade is unveiled, what can it tell us about the future?
On Wednesday it unveiled Very Peri, a periwinkle hue that the company says combines the steady tranquility of blue with an energetic infusion of red. It's the first time the company has manufactured a color instead of delving into their pre-existing archive, a decision that was a vital element of this year's selection process.
"It is literally the happiest and the warmest of all the blue hues," she added, describing the shade."Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we're looking for." "We've gone through so many challenges over this time, we don't know what's going to pop up from one day to the next," said Pantone's vice president Laurie Pressman, who was also on the call."It's curiosity that's helping people to get through these difficult times. What we would call courageous creativity."
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