Pantone Expands SkinTone Guide to Help Creatives Further Diversity

As companies are making diversity a greater priority, Pantone's tool now features 138 colors to help them appeal to broader audiences.

Tannese Williams, product manager for fashion, home and interiors for Pantone, said, “This is a really great time in our society to express that and celebrate that. It’s opening up conversations that need to be had. It’s OK to talk about wanting to be more inclusive. Whether they are Asian, Black or white, everyone can have a conversation and be comfortable.”

To that end, the SkinTone Guide, which is integrated into the digital platform Pantone Connect, can help creatives be more inclusive through advertising and product development — whatever that product is, Williams said. Avatars and other digital applications are increasingly of interest. Another change to the guide is an intentional omission — nude is no longer referenced due to the breadth of options.

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