Panasonic wants to play Fujifilm’s filter game with the new Lumix S9

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Panasonic wants to play Fujifilm’s filter game with the new Lumix S9
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The Panasonic Lumix S9 is a $1,500 full-frame camera with a custom color filter button that aims to compete with the Fujifilm X100VI.

LUTs. The people want LUTs! Or at least that is what Panasonic thinks with its new $1,500 Lumix S9. The S9 is a full-frame, interchangeable lens, mirrorless camera that has most of the guts of the Lumix S5 II, but with a new slimmed-down body and a dedicated “LUT” button on the back. A LUT, which stands for “Look Up Table,” is a way to alter the color or look of an image via a mathematical formula. In the most basic terms, you can think of it as a fancy way to say “filter.

In fact, the S9 appears directly aimed at the thousands of folks who can’t get their hands on a Fujifilm X100VI — not only as far as filters are concerned but also with the S9’s flashy external styling. For example, the camera comes in four different colors — jet black, crimson red, dark olive, and classical blue — that are sure to turn heads. However, there are problems. To begin with, the S9 lacks any sort of front grip.

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